BBH Restructures Leadership in New York Office

The shop names new managing director as CEO departs

BBH is restructuring leadership in its New York office.

Brett Edgar was promoted to the role of managing director, while BBH New York CEO Anthony Romano is leaving the agency for an unspecified opportunity.

“As a creative-first agency, we have decided the best path for BBH New York moving forward is to implement a structure that is less layered and more agile in today’s highly competitive environment,” BBH global CEO Neil Munn said in a statement. “We are grateful to Anthony for his leadership and contributions to the [New York] office. We wish him well in his future endeavors.”

“Our first move in introducing this new structure is to move Brett Edgar, a strong and unifying leader, into the managing director role,” he added.

BBH New York is not seeking a replacement for Romano in the CEO role.

“As we are moving towards a less layered and more agile leadership structure at BBH New York, we currently do not have plans to fill the CEO position in this next phase,” BBH global chief talent officer Niall Hadden explained.

Edgar will continue leading client relationships and will also be responsible for day-to-day management of BBH’s New York office, working closely with CCO Gerard Caputo and global chief strategy officer Sarah Watson.

Edgar joined BBH as head of account management in August of 2017 following nearly three years at Droga5, where she served as executive group director, deputy head of account management. There, she led accounts including Pizza Hut, Dos Equis, Pizza Hut, Honey Maid, CoverGirl and Georgia Pacific. Before joining Droga5 in 2014, she spent about seven years with TBWA\Chiat\Day New York, where she served as group account director leading Kraft and Mondelez.

“I am honored to take on this exciting new role for BBH New York,” Edgar said in a statement. “With Gerard, Sarah and the entire BBH New York team, we are very well-positioned to deliver creative thinking and strategy that is invaluable to our industry-leading clients.”

The leadership restructuring in New York follows BBH Los Angeles welcoming five new hires across its creative, production, accounts and strategy departments. In September, actor’s union SAG-AFTRA voted to strike against the agency after it withdrew from the SAG-AFTRA Commercials Contract.

@ErikDOster Erik Oster is an agencies reporter for Adweek.