4A’s Introduces a Playbook to Help Advertisers Manage Brand Safety Risk

The group worked with TAG, BSI and IAB Tech Lab on the measure

The Playbook is meant to be a 'living document' that can adapt to emerging technologies. 4A's

The American Association of Advertising Agencies (4A’s) is introducing a Brand Safety Playbook to educate agencies and their clients on how to best navigate the nuances of brand safety.

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@ErikDOster erik.oster@adweek.com Erik Oster is Adweek's senior writer covering Agencies.