4A's Introduces a Playbook to Help Advertisers Manage Brand Safety Risk

The group worked with TAG, BSI and IAB Tech Lab on the measure

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The American Association of Advertising Agencies (4A’s) is introducing a Brand Safety Playbook to educate agencies and their clients on how to best navigate the nuances of brand safety.

4A’s evp, media and data practice Louis Jones explained that the Brand Safety Playbook completes the set of goals set out at the Ad Assurance forum in March of 2018, which led to the formal launch of the Advertisers Protection Bureau (APB) at the Accelerate Conference in Miami in April of that year.



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