4A’s and Made of Millions Call on Agency Employees to Start Conversations About Mental Health

'Dear Manager’ campaign addresses a pervasive problem in the industry


Advocacy nonprofit Made of Millions is teaming up with the 4A’s for Mental Health Awareness Month to address an issue that’s particularly prevalent in advertising.

The two groups launched the “Dear Manager” campaign, aiming to start a conversation around mental health in advertising.

The “pace and pressure of the advertising industry” and agencies’ tendency to “operate leanly” leave it particularly susceptible, however, 4A’s evp, talent engagement and inclusion, Simon Fenwick, told Adweek.

“Entry and midlevel employees are often doing the work of two or more people and have managers that haven’t received proper training to deal with those stresses,” Fenwick said.

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