Data & Insights

4A's Advises Brands to Rethink Suitability Around News Content

Trade group calls for real-time management of sustainability criteria

4As president and CEO Marla Kaplowitz said the guidelines were designed to maximize brand safety while ensuring the financial ecosystem of publishers.4A's
By Erik Oster

April 6, 2020

Advertisers may be missing out by avoiding news coverage, an issue the 4As is attempting to address.

Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

Recommended articles
You Might Like

Critical Questions to Guide Marketers Navigating the Multi-ID Landscape

By Manish Ahuja, VP, Head of Identity Products, Adstra

The Key to Pivoting From Pandemic Recovery to Profitable Growth

By Chelsea Wyman, Director of Retail and Brand Partnerships, Connexity

4 Strategies to Hypercharge Ecommerce for Gen Z

By Student Beans

How to Prepare for the 2021 Holiday Season

By Facebook

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"agencies"}