4A’s Advises Brands to Rethink Suitability Around News Content

Trade group calls for real-time management of sustainability criteria

4As president and CEO Marla Kaplowitz said the guidelines were designed to maximize brand safety while ensuring the financial ecosystem of publishers. 4A's

Advertisers may be missing out by avoiding news coverage, an issue the 4As is attempting to address.

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@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.