360i's Fresh, Tech-Driven Thinking Pushed Its Clients to New Heights in 2017

Adweek's Breakthrough Media Agency of the Year used innovative twists on classic strategy

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

“Let me start out by saying that here, creative is an adjective,” says 360i chief marketing officer Abbey Klaassen when describing her agency’s approach to media in 2017. “It’s not a noun, like, ‘that’s the creative.’ We are all creative.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Feb. 19, 2018, issue of Adweek magazine. Click here to subscribe.