Ads of the Year

20 Campaigns That Made Creatives Jealous in 2023

From Barbie's pinkwashing to Taylor Swift and Super Bowl spots, creatives loved these ads

a collage of screengrabs from the years best ads — Creatives from agencies big and small chose their favorite campaigns of the year—that they didn't create.Airbnb, Taylor Hill/Getty Images, Heinz, Kia, Ikea, Hilton, Vow, Apple, McDonald's

By Kyle O’Brien

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

It’s OK to be jealous in the ad industry. Seeing amazing work from other agencies can make any creative say “I wish I had done that,” and there’s nothing wrong with being a little covetous.

The Jealous List is back for another year, with a look at some of the best spots of 2023. We asked creatives from agencies big and small, independent and network, to give us feedback on campaigns that gave them a tinge of jealousy.

Unsurprisingly,

Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

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