Social Marketers: Plan for the Marriage, Not the Wedding
By looking beyond Facebook
Social media marketing is new, changing constantly, and for many, confusing as hell. Fortunately the nascent industry has no shortage of social gurus, ninjas, and wizards hawking their version of best practices to the masses.
In a presentation titled, “Will You Still ‘Like’ Me In the Morning?,” Paul Dunay, CMO of Networked Insights, warned marketers from stopping at their Facebook fan page when launching social marketing strategies. “They spend more time planning for the wedding than for the marriage,” he said.