NEW YORK It’s no secret that sampling programs can get people to try and occasionally purchase products. However, new research suggests that such giveaways can also help drive long-term sales and increase purchases of other items from the product line.
Whether it is a new product launch, line extension or established brand, sampling programs drove a 475 percent sales lift the day of the event compared to non-sampled households, per the “Report on In-store Sampling Effectiveness” conducted by Knowledge Networks-PDI on behalf of the marketing services company PromoWorks.
Those
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