One of the biggest outdoor media companies is adorning subway stations with more than just advertising.
Outfront Media announced a partnership on Monday that will feature iconic works from the Museum of Modern Art on digital screens in public transit stations and within some train cars across the New York MTA, Metro North Railroad and Long Island Railroad. The deal is part of a new program meant to explore ways that Outfront can add more editorial content to its digital billboards in major metro areas across the country, such as Boston, Washington, D.C.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in