Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Long John Sliver’s has consolidated its media account at Cincinnati-based independent shop Empower MediaMarketing without a review, the client has confirmed.
The company spent $35 million on ads in 2007, according to Nielsen Monitor-Plus. From January to October 2008, it spent $33 million, per Nielsen.
Empower adds national media buying duties to its assignment and continues to handle local planning and buying, national planning and digital media. Previously, WPP Group’s Mediaedge:cia handled national media buying chores.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in