U.S. Automakers Face a Hostile Public

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

As they struggle to find a road to recovery, U.S. automakers are also contending with adverse public opinion. A Rasmussen Reports poll earlier this month asked respondents to characterize the impression they have of Detroit’s Used-to-Be-Big Three. None came out well.

Ford fared the least badly: 11 percent voiced a “very favorable” and 38 percent a “somewhat favorable” impression of it, vs. 25 percent “somewhat unfavorable, 14 percent “very unfavorable” and the rest unsure. General Motors ranked second, with 11 percent of respondents holding a very favorable and 31 percent a somewhat favorable opinion of it, vs.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in