U.S. sports fans are spending more time getting their fix through digital channels: 30 percent now stream live sports on their smartphones or tablets, and 80 percent% use the internet when watching sports to enhance their experience. For them, digital is the new normal.
We at Two Circles think this is a huge opportunity—albeit a challenging one—for sports rights-holders, which we exclusively work with.
With the push of a button, they can publish a piece of content that reaches millions of fans directly in seconds.
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