NEW YORK WPP Group’s Mindshare has launched a global rebranding effort to support the restructuring the WPP shop implemented in April.
The agency’s North American senior executives are relinquishing their formal job titles. For example, Scott Neslund, CEO of Mindshare North America, will now be identified simply as Scott Neslund, Mindshare North America, the agency said. The same will apply to about a dozen top N.A. executives who comprise the shop’s North American Leadership Committee.
“This new identity heralds our next stage of growth as a new model agency, one that acts as a marketing spine to our client’s business, focusing on partnerships, consumer exchanges and collaborations,” said Neslund.
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