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LOS ANGELES Some agencies in California are balking at the complexity and demands of a proposal request issued by Pacific Gas & Electric as it embarks on a review, according to sources.
The 61-page document was described as “maddening” and “governmental” by sources. “The whole country of Australia didn’t issue an RFP that long” for its recently completed tourism review, complained one exec.
Several recipients said they would not participate because of its “excessive demands,” including calls for the submission of spec work demonstrating multiple capabilities.
The client could not be immediately reached for comment.
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