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CHICAGO Heineken is using James Bond’s new leading lady, as well as actual sets and scenes from the upcoming film Quantum of Solace, in a global integrated campaign for the beer brand.
The partnership marks the fifth consecutive tie-in between the Dutch beer brand and the Bond series. The new ads will feature actress Olga Kurylenko, who plays the character Camille in Quantum of Solace, which will be released in the U.S. on Nov. 4. Support includes TV, cinema, digital, outdoor and point-of-purchase outreaches in 40 countries.
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