Netflix. Hulu. Amazon. YouTube. Facebook. Snapchat. Instagram. Linear television.
The entertainment industry is at an explosive impasse. We are at the point where we’re being exposed to, and consuming, more content than we have eyeballs for. And it’s putting advertisers into an existential crisis.
Streaming platforms like Amazon, Netflix and Hulu are not only disrupting the linear landscape by playing to cord-cutters, but they’re changing the formats for how advertisers create their ads. Traditionally, TV ads found the most success at 30-seconds in length.
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