Beauty may be only skin deep, but that’s deep enough to make it a matter of urgent concern for many people around the world. In a Synovate survey conducted in a sampling of countries — Brazil, Bulgaria, Canada, Korea, India, Singapore, Spain, South Africa and the U.S. — four in 10 respondents said they would change their looks if they could. Indeed, 19 percent would have plastic surgery if money were no object.
Given a continuum of choices, South Africa’s respondents were the most likely to endorse the sunniest of them: “I am beautiful and do not need to change anything about the way I look.”
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