Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
For Evian, it’s out with the old and in with the new. As of today, the brand is saying goodbye to its iconic babies campaign, which it first rolled out nearly 10 years ago, and is debuting a new creative campaign in the United States.
The new campaign, “I Wanna #Liveyoung,” pays tribute to the long-lasting babies campaign: The former campaign’s tagline was simply “Live Young.”
Evian defines the Live Young “mindset” as “having an insatiably curious, playful and progressive approach to life.” Clearly,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in