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Tyler Blevins, better known by his alias “Ninja,” is a 27-year-old gaming phenomenon who has cultivated a mass following on the livestreaming platform Twitch. Blevins, who has more than 5 million subscribers on the site, brings in $500,000 a month for livestreaming himself playing Fortnite, a popular survival game that has seen tremendous popularity thanks in part to its low-cost model.
Adweek recently spoke with experts who weighed in on the plethora of marketing opportunities around live-gaming.
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