Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
In celebration of James Harden’s MVP title, Trolli’s artisans, working entirely in the medium of gummy, crafted 12-pound gummy replicas of Harden’s Adidas’ Harden Vol. 2s MVP edition sneakers.
The gummy creations contain a mix of raspberry, lemon, strawberry and blackberry-flavored Trolli candy.
The MVC (most valuable candy) sneakers go on sale today for a whopping $2,677, in reference to the number of points Harden racked up this season. All of the proceeds go to the Houston Rocket star’s charity, 3 The Harden Way.
“To us, James Harden is not just the most valuable player, he is an extremely valuable partner,” Trolli senior brand manager Allison Wyrwicz said in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in