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NEW YORK Edible Arrangements on Sunday will launch its first national TV campaign.
Created by Hot Dish, Minneapolis, Edible’s agency for the past five years, one of the two 30-second spots, “Reactions,” shows various people — ranging from a woman to a group of children — gratefully receiving the company’s fresh-fruit arrangements while a woman’s voiceover details why she sent them.
“One of our key insights from research was that when people take time to send something from Edible there is a tremendous amount of emotional feedback,” said Stephen Thomas, client vp, marketing.
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