Marketing Innovation

Wendy's Pushes a Healthy Agenda With Its First TV Campaign About Delivery

Brand partners with DoorDash to bring salads to your doorstep

wendys-salad-content-2018 — The campaign is focusing on some of Wendy’s more nutritious options, including its “Berry Burst” chicken salad.Wendy's

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Wendy’s has partnered with the technology company DoorDash to get more hungry consumers their Wendy’s fix—and it launched a national TV campaign to highlight the news.

This marks the first time Wendy’s is using a TV campaign to discuss delivery services, as well as the first time the DoorDash brand has appeared in a national TV spot.

The partnership kicked off last year when Wendy’s was on the hunt for an exclusive partner to deliver its food to consumers.