Snapchat Thursday announced the launch of Yellow, an accelerator fund aimed at startups and creators building media projects specifically for mobile devices.
Facebook has been running a similar program, FbStart, since May 2014.
Snapchat said in a blog post that it will select “a small group of individuals and teams from around the world” to take part in its inaugural three-month program, and they will receive funding, mentorship, access to industry veterans, space to work at the company’s headquarters (in Venice, Calif.)
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