Instagram followed up its limited rollout of native payments with the addition of call-to-action buttons on select business profiles, as well as new ways for businesses to organize their Instagram Direct messages.
Director of product management, business Vishal Shah said 80 percent of consumers follow businesses on Instagram, with 200 million users visiting business profiles daily. He added that the new features were launched with the aim of “moving Instagram from a place where business is discovered to a place where business is done.”
Shah
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