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Under Armour wants its customers to hover–literally–at the brand’s South by Southwest activation.
One interactive portion of the “Hovr House,” named for the brand’s new smart running shoe, includes jumping on a trampoline and taking a photo of the moment.
Since launching the Hovr line in February, Hovr House has toured in Shanghai and Los Angeles. For its third stop in Austin, the company recreated the same experience but tailored it to the South by Southwest crowd.
The activation includes a wall dedicated to Austin’s popular running routes, taken directly from MapMyRun, a company Under
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