NEW YORK William Shatner continues to embody Priceline.com in the online travel agency’s latest spots breaking this week.
Shatner has been at it with Priceline for a decade. New TV ads from Butler, Shine, Stern & Partners, San Francisco, once again feature the actor as the goofy karate-chopping Priceline “Negotiator.” In one execution, Negotiator’s sidekick, NoFee, displays his somewhat threatening yet incredible physical strength to show a customer why no one should pay a booking fee when buying air travel on a rival site.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in