NEW YORK Perhaps they are caught up in the holiday spirit, or maybe everybody loves a good mea culpa, but most digital media buyers are in a forgiving mood when it comes to Facebook’s recent string of Beacon blunders.
Buyers say they are generally satisfied with the way Facebook has responded to the recent storm of controversy generated by Beacon, its new advertising technology designed to automatically alert members about their friends’ online purchases. Most don’t plan to steer clients away from the popular social networking site.
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