Saaga Says 'Spill It!' in U.S. Debut

NEW YORK Is the world ready for another overpriced vodka?

Saaga 1763 certainly hopes so, and the Estonian vodka tapped Omnicom Group’s Wolff Olins in New York to help it compete in the U.S. (where it bowed a month ago) against established luxe brands like Grey Goose and Trump Super Premium.

Priced at $30-50, the vodka targets an upscale professional demographic through a combination of word-of-mouth marketing, limited print and what Wolff Olins calls “trade advocacy.” The latter consists of convincing bartenders, waitresses, chefs and other influencers to recommend Saaga to patrons.

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