NEW YORK The media planning and buying portions of the Hyundai and Kia ad accounts have been placed in review.
World Marketing Group (WMG), the Irvine, Calif.-based media management group for Hyundai Motor America and Kia Motors America, said it has selected Roth Associates to guide the review process.
Combined domestic measured media spending topped $800 million in 2006, with Hyundai accounting for $600 million of that outlay, according to Nielsen Monitor-Plus. Through the first eight months of 2007, Hyundai and Kia spent about $320 million and $150 million, respectively, on U.S.
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