LOS ANGELES Comcast confirmed it is reviewing the creative portion of its business services account currently handled by The Richards Group in Dallas.
Pile and Co., the Boston-based consulting company, is handling the search.
Spending on the business in play could not immediately be determined. Comcast spends $350 million overall in annual domestic media, per Nielsen Monitor-Plus.
Omnicom’s Goodby Silverstein & Partners in San Francisco is the lead shop on the consumer portion of the Comcast business, crafting the current “Comcastic” campaign.
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