LOS ANGELES Last week the U.S. Census Bureau awarded DraftFCB its $200 million contract for marketing the 2010 census.
Adweek talked to Jennifer Marks, chief of the Census 2010 Publicity Office, about the future of counting Americans. Marks, a demographer by training, worked for the Population Reference Bureau just out of University of Maryland grad school before joining the Census Bureau 29 years ago.
Q: Why does the Census have to advertise?
A: There are a couple of answers to that.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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