LOS ANGELES Starz Entertainment Group is reviewing its creative account, the client confirmed today. A decision in the competition is slated for October.
The review initially covered both creative and media duties, sources said, but the client ultimately decided to review creative separately, hoping it might find a bundled solution during that process. The client said that only a media search could follow but declined to elaborate.
Ad spending is more than $10 million per annum, per Nielsen Monitor-Plus, and $5 million through June 2007. That budget has of late supported one-off projects and on the company’s Vongo platform. Starz is said to be reinstating advertising for the cable service and programming per se.
It is not known how many agencies are involved in Starz’ search. There is no consultant.
The Englewood, Colo.-based cable concern had been using Omnicom’s TBWA\Chiat\Day in San Francisco for creative, including a 2005 rebranding effort. Starz severed its relationship two years ago for lack of advertising activity, per sources.
Several months later, Starz also stopped working with Publicis Groupe’s Fallon, Minneapolis, on media and began working with Starcom Mediavest’s subsidiary Starlink on a project basis, per sources. The agencies declined comment.
Starz’ online and new media marketing department is also talking to shops, per sources, for a site rebuild.
Starz Reviews Creative
