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LOS ANGELES Publicis Groupe’s Saatchi & Saatchi has won creative and strategic planning duties for a yearlong EMI Music marketing project.
“They are looking for innovative strategic thinking that creates awareness for their catalog repertoire,” said Mark Turner, chief strategy officer at the Torrance, Calif., shop. “Music and emotion go hand-in-hand. They want new musical strategies and ways to reengage with consumers.”
EMI “may not use us to take them to the marketplace,” Turner said, but media could include “anything and everything we have on hand, a broad spectrum of communications channels.”
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