NEW YORK Nissan had a dilemma: how to market a car that might sell only 10,000 units over the course of the year. While in the past the Sentra SE-R might not rate much marketing of its own, it is now the star of a videogame effort.
Nissan hooked up with Microsoft to integrate the SE-R into the popular Xbox game “Forza Motorsport 2.” In addition to in-game placements like billboards on race tracks and a course named after Nissan, Xbox is offering players a “car pack,” available through the Xbox Live Marketplace, that allows users to download Nissan cars, including the SE-R, and customize them to compete in a racing tournament.
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