Fleming's Prime Directive: Wine and Dine

NEW YORK What’s a steak house that wants to be known for its wine list to do? In the case of Fleming’s Prime Steakhouse & Wine Bar, one of several casual dining brands owned by OSI Restaurant Partners, it turned to branded entertainment.

The Night Agency, a New York-based viral and guerilla marketing firm, created vinevoyage.com, a site that will eventually house video interviews and visits to the all the wineries that Fleming’s uses for its signature 100 wines by the glass feature at its 50 locations throughout the U.S.