Mark Dolliver's Takes: 11%

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

What’s the matter with men?

One thing you can rely on in consumer-confidence data is that men will be cheerier than women. But that pattern collapsed last month in the Washington Post/ABC News Consumer Comfort In-dex, which uses a scale from +100 (great) to -100 (lousy). In the first half of 2007, women’s Comfort Index number averaged -13.8, vs. +3.72 for men. Until late May, men’s number never fell below 0, while women’s number never rose above 0.

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