Danze: A Bathroom Odyssey

NEW YORK Though the stylized photo makes it look like a space station, that’s actually a shower head, which is why it makes sense for the headline to say it “Doubles as an alarm clock.” In another ad in the same campaign, a similarly lit (or unlit) photo of a faucet is accompanied by a headline that states, “Not everyone who locks themselves in the bathroom is upset.” The idea here is to confer a distinctive identity on Danze faucets and other kitchen-and-bathroom fixtures.