Ditech's 'Smart' New Direction

LOS ANGELES Ground Zero this week broke its first work for prime lender Ditech after adding creative chores on the $90 million account following a review that concluded last month, the client said.

The multimedia effort from the Los Angeles agency is tagged “People are smart” and features a voiceover by actor David Koechner—along with a deliberately unpolished looking animation by Nylon here.

“It’s a grown-up category,” said Ground Zero founder and creative partner Court Crandall. “It will be able to prove that we can get the phones to ring in the short term and build the brand in the long term.”