NEW YORK Sears Holdings has selected Havas’ MPG to handle media duties after a review, the client has confirmed.
The other contenders were: incumbents MindShare and MEC Interaction, both units of WPP Group; Aegis Group’s Carat; and independent Horizon Media, per sources.
In early April, Sears confirmed placing media planning and buying duties on its nearly $740 million advertising account in play. The competition covered both the Sears and Kmart retail chains.
MPG said the account would be managed out of both its New York and Chicago offices.
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