More brands and creators on Instagram will gain access to the branded content tool it introduced in June.
The Facebook-owned photo- and video-sharing network said in a blog post that “Instagrammers with high levels of engagement and access to insights” will gain access to the tool, adding that should any posts from new creators run afoul of its policy, those creators will receive in-application notifications, which will enable them to tag businesses in order to comply.
When Instagram introduced the “paid partnership with” sub-header in June, it said, “The new tool will allow a creator to quickly tag the business they have a relationship with.
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