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NEW YORK Car rental company Hertz has retained Omnicom Group’s DDB as its lead creative agency and sister shop OMD as it’s primary media partner after a review, sources said.
Creative contenders included WPP Group’s JWT and Omnicom’s BBDO, sources said. The other media contenders could not be immediately determined.
The client spent approximately $75 million in domestic measured media in both 2006 and 2005, according to TNS Media Intelligence.
Agencies involved in the review either declined comment or referred questions to Hertz, where a company representative did not return calls.
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