Many of the brand safety concerns this year have focused on protecting advertisers from appearing next to sensitive or offensive content. Now, Google wants to help publishers protect their own content from sensitive ads.
According to Scott Spencer, Google’s director of publisher management, Google already looks at ads to ensure they’re compliant with existing policies. However, there are some ads that Google allows but that publishers don’t want on their websites.
Using machine learning, new filters Google unveiled this week are aimed at helping match the creative in ads with the audience.
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