How intertwined are Twitter and television? According to the latest report from the Video Advertising Bureau, more than ever.
The VAB analyzed Trending Topics on Twitter over a four-week period in May and June (May 15 through June 11), and its findings included:
- At least one-half of Trending Topics on Twitter on any given night were related to TV.
- Ad-supported TV accounted for two-thirds of the top 10 Trending Topics.
- 128 hashtags related to TV programs from more than 52 networks cracked the top 10 during the period studied by the VAB, with 51 of those reaching No.
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