NEW YORK Do the math. With roughly two-thirds of adult mobile users able to create and share pictures and video, and the popularity of such devices on the rise, it pays to tap into the burgeoning viewer/producer marketplace.
So says branded content provider Madison Road Entertainment of its decision to partner with broadcast graphics specialist Chyron Corp. to launch an ad-supported citizen-journalism service.
The network will roll out early next year, feeding content to mainstream TV outlets nationwide.
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