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NEW YORK Time Life is kicking off a broad online promotional effort to support its DVD collections, hoping to use widely distributed online clips to drive sales.
In its initial push, Time Life has linked up with video platform company Brightcove to promote the release of the Get Smart collection on fan sites and blogs.
Any size site, blog or even a MySpace user can embed a Get Smart-branded video player that shows two-minute clips of famous scenes, outtakes and extra content.
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