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The 2017 U.S. Open is underway, and there’s a lot for the United States Tennis Association to celebrate. The USTA, the sport’s governing body, launched Net Generation this year, a youth tennis brand and initiative that aims to get more kids from around the country involved in tennis.
The USTA worked with its agency of record, Wunderman New York, and production company Rumur on the project.
“The USTA mission overall is to promote the game of tennis and to get more players,” said USTA marketing chief Amy Choyne.
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