General

Kohl's and Yoplait Each Devoted Nearly $2.7 Million to Placing New Ads Last Week

Reality and competition shows accounted for about 25% of spending

oui-yoplait-PAGE-2017 — Yoplait spent $1.74 million on a campaign promoting its new Oui by Yoplait line of French-style yogurt .Oui by Yoplait

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With a new school year on the horizon and several reality and competition shows airing, last week saw a slight increase in the amount advertisers spent to place new ads on national broadcasts. A total of 580 advertisers spent just under $80 million on such placement, according to Kantar Media. That was up from $78 million the week prior and was good for a little over 10 percent of the almost $774 million advertisers spent on national broadcast placement overall.

Reality and competition shows accounted for roughly 25 percent of the spending on new ad placement.