NEW YORK McDonald’s has confirmed the selection of independent AKQA to serve as its lead global digital agency.
In this new role on the McDonald’s roster, the independent shop in San Francisco will take charge of developing a worldwide interactive strategy and platforms for the brand. AKQA will work with McDonald’s local agencies on executions in various media.
“We are pleased to partner with AKQA to develop a global digital marketing strategy to further strengthen the McDonald’s brand online and throughout our more than 30,000 restaurants around the world,” said Mary Dillon, McDonald’s worldwide CMO, in a statement.
Omnicom
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