Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
One of the most effective marketing tools brands have at their disposal as the trust economy unfolds is their workforce. Peter Mühlmann, founder and CEO, Trustpilot, a global online review platform, says that since brands are constantly being talked about by consumers, they need to participate in that dialogue in order to be a trusted.
“The brand is no longer what they say it is, it’s what the costumer says it is,” said Mühlmann in an interview after a panel called “Anxiety in the Security 3.0
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in