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LOS ANGELES Language software company Rosetta Stone is in final negotiations to award creative chores on its estimated $20 million-plus ad account to DDB, following a review, according to sources.
Neither Rosetta Stone nor the Seattle office of the Omnicom Group agency could be immediately reached for comment.
The Harrisonburg, Va.-based client’s most recent lead agency was Interpublic Group’s Carmichael Lynch, Minneapolis, though the brand’s latest creative efforts have been generated in-house.
Sources said the client and agency parted ways and that Carmichael Lynch did not defend in the creative review.
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